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February 25, 2016

GM Holden announces end of Cruze era

GM Holden today announced that production of the Cruze small car at the Elizabeth factory will end in early October this year and sadly enough more than 400 people will lose their jobs. The Cruze will be replaced by the all-new Astra from late 2016 as part of their plan to launch 24 new models by 2020. 

In the coming months, GM Holden will be helping many in their manufacturing workforce transition to new employment, wherever possible. Every Holden worker has access to a suite of transition services and up to $3000 in approved training – all part of Holden’s $15 million contribution to the Federal Government’s Growth Fund for specific support of our manufacturing and engineering employees. 

October will bring to an end five and half years of Cruze production that saw nearly 125,000 Cruze models built and sold in Australia. 

At its peak, 33,000 Cruze vehicles were sold annually in the most hotly contested segment of the Australian car market. Ending Cruze manufacturing this year has always been a key part of Holden’s plan to gradually wind-down manufacturing, ensuring their people and suppliers have the maximum time possible to transition. 

On a positive note, GM Holden also reaffirmed there is no change to their plan to build Commodore until the end of 2017.

To read the full article, please click here

 

 

 

 

  

To our valued Fleet Customers, 

  

Today we are announcing that production of our Cruze small car at the Elizabeth factory will end in early October this year. Cruze will be replaced by the all-new Astra from late 2016 as part of our plan to launch 24 new models by 2020. This is an important announcement concerning a key product in the Holden portfolio which many of you will have in your fleet. Accordingly I wanted you to hear the news directly from Holden.  

I want to acknowledge first and foremost the impact the end of local manufacturing has on our people, and their families, across the country and throughout the industry.  

Holden’s most important job is to support our employees and Holden reaffirms that commitment today. We will manage the gradual wind down of manufacturing between now and the end of 2017 in a way that treats our employees with dignity and respect.   

In the coming months, we will be helping many in our manufacturing workforce transition to new employment, wherever possible. Every Holden worker has access to a suite of transition services and up to $3000 in approved training – all part of Holden’s $15 million contribution to the Federal Government’s Growth Fund for specific support of our manufacturing and engineering employees. 

October will bring to an end five and half years of Cruze production that saw nearly 125,000 Cruze models built and sold in Australia. 

At its peak, 33,000 Cruze vehicles were sold annually in the most hotly contested segment of the Australian car market. Ending Cruze manufacturing this year has always been a key part of Holden’s plan to gradually wind-down manufacturing, ensuring our people and suppliers have the maximum time possible to transition.

In making this announcement at this time, Holden wants to ensure that whether your fleet contains only one Cruze or many Cruzes, you also have confidence in Holden’s ability to supply Cruze for your needs through to the end of this year thereby allowing you to plan your own business needs accordingly.

As was said at the beginning of this letter, the all-new, European-sourced Astra will be replacing Cruze and will be introduced late this year. Holden will be excited to share with you more details on this simply stunning vehicle as we get closer to launch.

I also want to take this opportunity to reaffirm there is no change to our plan to build Commodore until the end of 2017.

Holden is undergoing an unprecedented change in its operations. One thing that will not change, however, is our commitment to supply you with the best range of products, backed by Australia’s leading aftersales support programs, to meet the ongoing fleet requirements of your business.

Should you have any questions or concerns on this or any other issue please do not hesitate to email me at peter.keley@gm.com

 

Regards, 

 

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