GM Holden today announced that production of the Cruze small car at the Elizabeth factory will end in early October this year and sadly enough more than 400 people will lose their jobs. The Cruze will be replaced by the all-new Astra from late 2016 as part of their plan to launch 24 new models by 2020.
In the coming months, GM Holden will be helping many in their manufacturing workforce transition to new employment, wherever possible. Every Holden worker has access to a suite of transition services and up to $3000 in approved training – all part of Holden’s $15 million contribution to the Federal Government’s Growth Fund for specific support of our manufacturing and engineering employees.
October will bring to an end five and half years of Cruze production that saw nearly 125,000 Cruze models built and sold in Australia.
At its peak, 33,000 Cruze vehicles were sold annually in the most hotly contested segment of the Australian car market. Ending Cruze manufacturing this year has always been a key part of Holden’s plan to gradually wind-down manufacturing, ensuring their people and suppliers have the maximum time possible to transition.
On a positive note, GM Holden also reaffirmed there is no change to their plan to build Commodore until the end of 2017.
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