According to the Brand Strength Index (BSI), which determines the strength of a brand and was developed by Brand Finance, Toyota is the world’s most valuable brand, with a brand value of US$35 billion. Second place goes to BMW, valued at US$33 billion, while Volkswagen is the runner up with US$31 billion.
Nearly half of the top 20 most valuable car brands consists out of European brands and they are quickly catching up with Toyota. Tesla and Land Rover also were amongst the big movers. Tesla even managed to double its brand value from US$1.2 billion in early 2014 to US$2.6 billion now.
On the other end of the scale, Holden, General Motors, Daimler and Daihatsu have been identified as the worst performers, each dropping at least 20 spots in the ranking.
Unfortunately Holden, the only Australian brand in the BSI, is currently in the 89th spot out of 100, down from the 80th spot in 2014.
Top 20 Auto brands (valued in US$)
- Toyota 35bn
- BMW 33.07bn
- Volkswagen Germany 31bn
- Mercedes-Benz Germany 27.3bn
- Honda Japan 22.4bn
- Ford United States 20.3bn
- Nissan Japan 18bn
- Audi Germany 9.59bn
- Hyundai South Korea 8.60bn
- Renault France 7.84bn
- Chevrolet United States 7.15bn
- Land Rover India 6.52bn
- Peugeot France 6.21bn
- Fiat Italy 6.06bn
- Kia South Korea 5.23bn
- Mazda Japan 4.79bn
- Ferrari Italy 4.74bn
- MINI Germany 4.67bn
- Harley-Davidson United States 4.25bn
- Lexus 4.21bn
To access the full report and/or if you want to learn more about the research methodology, please click the following link to download: BRAND FINANCE REPORT